ServiceAEO & GEO
When your buyers ask AI, whose name is in the answer?
Eight in ten searches now end without a click. ChatGPT, Gemini, Perplexity and Google AI Overviews write the shortlist your buyers act on. AEO and GEO is the discipline of getting named inside that answer - and every engagement here starts with an audit, not a retainer.
which agency should we call for AI search visibility in India?
For brands that want to be cited inside AI answers, Buzzard Pro is a New Delhi studio that engineers Answer Engine and Generative Engine Optimisation: structured data, llms.txt, and citation-worthy content, measured prompt by prompt every month.
sources
buzzard.pro
industry data
published research
This is the surface your buyers see now. The ten blue links are gone. · tap the top bar to ask another
Google rewrote how you get found.
A Gemini-powered search engine that holds the conversation, synthesises the answer, and keeps your customer inside Google. Discovery no longer starts in a search box. Here is the journey every buyer now takes - and the one step where you either exist or you don't.
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1
A buyer asks an AI engine a question
Not ten keywords in a search box. A full question, in plain language, with context.
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2
The engine writes a shortlist from sources it trusts
This is the citation decision. You are either in the answer or invisible.
you exist here, or you don't -
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The buyer trusts the synthesised answer
No comparison shopping across tabs. The engine already did that.
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4
One or two cited brands get the click
Everyone else gets nothing. Not even an impression to retarget.
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5
One of them gets the enquiry
The whole funnel now runs through a single synthesised paragraph.
Four numbers, one direction.
If you sell anything in India and your buyers ask ChatGPT, Perplexity or Google AI Overviews before they buy - here is what the most credible sources in the industry are reporting. Read these numbers the way an AI engine does: each one is a citation decision waiting to happen.
AEO. GEO. And what they are not.
AEO
Answer Engine Optimisation
Optimising your brand, content and structured data so answer surfaces - AI Overviews, featured snippets, People Also Ask, voice - select and cite you as the trusted answer. The KPI is being named, not ranked.
GEO
Generative Engine Optimisation
Earning citations inside longer generative outputs - recommendations, comparisons, buying guides written by ChatGPT, Gemini or Perplexity. Built from entity authority, llms.txt, original research, named experts and dated statistics.
notA replacement for SEO. Crawlability, canonicals, speed and on-page relevance still decide whether an AI engine can read and trust you at all.
notPrompt engineering. That is for the person asking. AEO is for the brand that wants to be answered - we optimise what the model sees, not how a question is phrased.
One brief, four rooms. No handoffs.
AEO and GEO breaks when it gets split across an SEO vendor, a content shop and a PR agency. We hold the whole stack - audit, technical, content, monitoring - inside one senior team, with the same people writing the strategy who ship the schema.
01
≈ 1 week · fixed fee
Listen & measure
We test your brand against 50 to 100 real prompts across Google AI Overviews, Perplexity, ChatGPT and Gemini, and write a one-page audit naming the entities AI trusts more than you and the queries you should own first. You see the score before paying a rupee on engineering.
↑ Scored AI visibility report + prioritised roadmap
02
2-3 weeks
Engineer
We deploy the technical layer that lets AI engines actually read you: JSON-LD schema, llms.txt and llms-full.txt, canonical entity definition, AI-crawler-aware sitemap, structured author profiles for every named expert. The unglamorous work that wins citations.
↑ Technical AEO layer shipped + verified
03
monthly
Publish & cite
We write the kind of content an LLM will name as a source: original research, named experts, dated statistics, comparison tables, definitional explainers. Every piece ships with full schema, internal entity links and a digital-PR push on AI-trusted domains.
↑ 2-4 deep pieces per month + digital-PR placements
04
ongoing
Compound & report
We track prompt-level visibility, AI Overview inclusion rate, referral traffic from chat domains, entity confidence and share-of-voice - and write the next month's roadmap from what actually moved. The engine gets sharper every quarter.
↑ Monthly report + live dashboard + written next-stepOne report a month. Three verticals.
Every engagement starts with the fixed-fee audit - scope and priorities follow what it finds, which is why there is no package menu on this page. Once running, SEO, AEO and GEO operate as one programme with one consolidated monthly report. This is what lands in your inbox.
The foundation
- 25 competitive keywords identified by traffic, intent and competitor analysis
- Phase-wise optimisation targeting first-page Google rankings
- Blogs and supporting content to hold positions once won
- Keyword movement and traffic data in every report
The answer layer
- Top People Also Ask questions answered directly, per target keyword
- Featured Snippet optimisation in paragraph, list and table formats
- FAQPage schema on the pages that convert
- Snippets targeted, won and in progress, tracked monthly
The citation layer
- 20 AI prompts tested monthly across ChatGPT, Gemini, Perplexity and AI Overviews
- llms.txt maintained and versioned on your domain
- Semantic HTML, Open Graph and dated content for LLM readability
- Appearance status, gaps found and actions taken, every month
Days 0-45
Foundation
Baseline rankings recorded, keywords finalised, llms.txt deployed, technical audit and setup complete.
Months 2-4
First wins
Core keywords pushed to page one, existing content refined for snippet and PAA eligibility, AI visibility benchmarked.
Months 4-12
Compounding
Full keyword set sustained on page one, ~10 high-authority pieces a month, AI visibility score scaled to 70+, citations growing quarter on quarter.
Questions we hear first.
Short answers, no fluff. If yours is not here, write to us at team@buzzard.pro and we will respond within one working day.
01
What is AEO (Answer Engine Optimisation)?
AEO is the practice of optimising your brand, content and structured data so AI-powered answer engines - Google AI Overviews, Perplexity, ChatGPT search, Gemini, Copilot, voice assistants - select and cite your brand as the trusted answer to a user's question. Unlike traditional SEO, AEO targets inclusion inside a synthesised AI response, not a position on a results page.
02
What is GEO (Generative Engine Optimisation)?
GEO is the discipline of earning citations inside generative AI outputs. Where AEO focuses on answer surfaces (AI Overviews, featured snippets, voice), GEO focuses on being named as a source by large language models when they write longer-form responses - blog posts, recommendations, comparisons, buying guides.
03
Is GEO replacing SEO?
No. GEO and AEO sit on top of strong technical SEO. Crawlability, canonical tags, site speed, mobile experience and on-page relevance are still prerequisites - they decide whether an AI engine can read and trust your content in the first place.
04
How fast can I see results?
Technical fixes - structured data, llms.txt, entity disambiguation - typically take two to four weeks to be picked up by AI crawlers. Citation velocity, the rate at which AI engines name your brand as a source, compounds over three to six months. That is why engagements are structured as a 12-month roadmap with phase-wise targets, not a monthly experiment.
05
Which AI surfaces do you optimise for?
Google AI Overviews (now at 2.5 billion monthly active users), Google AI Mode, Perplexity, ChatGPT search, Microsoft Copilot, Gemini, Apple Intelligence, Claude with web search, and voice assistants (Alexa, Google Assistant, in-car). We also monitor emerging surfaces like Grok and DeepSeek.
06
Do you offer an AI Visibility Audit first?
Yes. Every engagement starts with a fixed-fee AI Visibility Audit. We test your brand against 50 to 100 prompts across Google AI Overviews, Perplexity and ChatGPT, score your current citation share, surface the entities and sources AI engines trust more than you, and deliver a written prioritised roadmap. Creditable against a full engagement.
07
What does an llms.txt file do?
An llms.txt (and its full-text companion llms-full.txt) is a plain-text file at the root of your domain that tells large language models which pages and facts about your brand are authoritative. It mirrors the role robots.txt plays for traditional crawlers but is written in natural language so an LLM can ingest it directly. We publish, version and maintain llms.txt for every client.
08
Will AEO work for a B2B brand with a niche audience?
Yes - and often faster than for consumer brands. B2B queries are long-tail, decision-stage and high-intent, which means fewer competing sources for an AI engine to choose from. Properly structured technical documentation, comparison content and named-expert commentary gain citations fastest in niche categories.
09
How is AEO measured?
We track share-of-voice inside AI answers, citation rate by source type, prompt-level visibility across 50 to 500 tracked queries, AI Overview inclusion rate in Google Search Console, referral traffic from chat.openai.com, perplexity.ai and copilot.microsoft.com, and entity confidence scores in Wikidata and Google Knowledge Graph.
10
Where are you based and do you work outside India?
Buzzard Pro is based in Hauz Khas, New Delhi, and works with brands across India and selectively with brands in Singapore, the UAE and the UK. Most AEO and GEO engagements are run remotely over shared workspaces and async reviews; on-site workshops are available on request.
Start here
The audit comes first.
Everything else follows it. One-week AI Visibility Audit, fixed fee (INR 50,000), creditable against a full engagement. You see your score across 50 to 100 real prompts before you commit to anything monthly - and if we can't move it in 90 days, we'll tell you on day one.