The Buzz Journal
Field notes on AI creative, OOH, dark social and the craft of making brands impossible to ignore.
GEO: how to get your brand recommended by AI
Search is splitting into typed queries and AI answers. Here is how to make sure an AI assistant names your brand, not a competitor's.
Why AI-gen ads are the new TVC
Three weeks. Four kitchens. Eleven million impressions. What we learned shipping Safal's AI-led launch.
OOH is not dead. It's just been misread.
If you're a Tier-2 university and you're not on the highway to the nearest pilgrimage town, your admissions strategy has a hole in it.
Dark social is where Indian growth happens
If you're not measuring WhatsApp, you're not measuring 70% of your buying journey. Here's how we tag it.