TRK
Tracking & Events
Pixels, UTMs, server-side events and CRM reconciliation, wired end to end - so every source, click and conversion lands in one place and the numbers you report can actually be trusted.
ServiceAnalytics & Strategy
Numbers that end in a decision.
We wire tracking end to end, then turn it into monthly calls - what to cut, what to scale, what to test - not dashboards nobody reads.
admissions funnel · grow enrolments · read the month, make one call
CPL, paidRs 512▲ 22% MoM
form drop-off42%▲ 9 pts
LinkedIn CPLRs 1,240▲ 31% MoM
Meta reels CPLRs 310▼ 18% MoM
decisioncut LinkedIn, scale Meta reels, test a shorter application form next quarter
one form field is leaking 42% - the cheapest enrolment this month is a shorter form, not more spend
Numbers are illustrative. Your decision comes out of the audit.
Four layers. One truth.
RSCH
Market & Research
Market, category and audience research that reads your numbers against where the category is going - so a good month is judged against the market, not just against last month.
AUDT
Brand & Funnel Audits
Brand, funnel and site audits that find where the leak actually is - the field that kills the form, the step that loses the buyer - before anyone spends another rupee driving traffic to it.
RPT
Dashboards & Reporting
Dashboards in your own properties plus a monthly read that opens with the decision, not the chart - every number tied to a cut, a scale or a test, or it does not ship.
Dashboards lie. Decisions don't.
A dashboard can be busy and useless - ours earns its place only when every number ends in an action.
vanity reporting
- Twelve charts, none of them changing a decision
- Traffic up, revenue flat, nobody asks why
- Platform-reported numbers taken as gospel
- Impressions and likes styled as outcomes
- A monthly deck that reads the same every month
decision reporting
- One number in, one decision out - cut, scale or test
- Every metric tied to money it moves, or dropped
- Platform figures reconciled against your own data
- Leading indicators flagged before they become losses
- The month opens with the call, not the chart
A report that survives us should tell you what to do this month - if it only tells you what happened, it is decoration.
Three rules. Every read.
01
Attribution honesty
We say plainly what the data proves, what we model and what no tool can know - platform figures reconciled against your own, the uncertainty stated on the report rather than hidden under a confident single number.
02
Leading vs lagging
Revenue tells you what already happened; the leading indicators tell you what is about to. We watch the early signals - cost per lead, drop-off, reply rate - so a decision can be made before the lagging number turns into a loss.
03
One metric that matters
Every goal gets a single metric that matters this quarter, and the rest are context. It stops the dashboard from arguing with itself and makes the monthly decision obvious instead of negotiable.
Wire, read, decide. Then compound.
Most analytics stalls at the dashboard - ours runs one more step every month, to a decision you can act on.
01
week one
Wire
The Measurement Audit maps every source, event and conversion, then wires tracking end to end - pixels, UTMs, server events and CRM reconciliation - so the numbers can be trusted.
↑ Verified tracking + first insights list
02
weeks two to three
Read
We separate what the data proves from what it models, reconcile the platforms, and set one metric that matters per goal - so the read is honest before a single call gets made.
↑ Honest read + one metric per goal
03
every month
Decide
The month rolls up to a single decision: what to cut, what to scale, what to test next. No dashboard for decoration - each number is tied to an action or it gets dropped.
↑ Decision of the month + the test queue
04
ongoing
Compound
Last month's test becomes this month's baseline. Decisions stack, the research sharpens, and the account gets more predictable the longer the loop runs against real data.
↑ Compounding baseline, quarter over quarterOne audit, or a decision engine.
Every engagement starts with the fixed-fee audit; from there, wiring, then a monthly decision that keeps running.
The wiring
- GA4, GTM and server-side events set up in your own properties
- UTMs, pixels and conversions reconciled against your CRM
- Every source, click and lead landing in one trustworthy place
- Documentation you keep whether or not we keep working together
The read
- Market, category and audience research behind the numbers
- Brand and funnel audits that locate the actual leak
- Attribution stated honestly - proven, modelled, unknown
- One metric that matters per goal, the rest kept as context
The monthly call
- A monthly read that opens with the decision, not the dashboard
- What to cut, what to scale, what to test written down each month
- A test queue so this month's experiment sets next month's baseline
- Dashboards you own; no number ships without an action attached
Week 1
Audit
The Measurement Audit finds where tracking is broken, which numbers to trust, and the first decisions to make.
Months 2-3
Wire & read
Tracking wired end to end, dashboards built in your properties, research and audits feeding the first honest read.
Ongoing
Decide
A monthly decision - cut, scale, test - with each test setting the next baseline, so the account keeps compounding.
Questions we hear first.
Short answers, no fluff. If yours is not here, write to us at team@buzzard.pro and we will respond within one working day.
01
What is actually included in analytics and strategy?
Four layers wired together: tracking (pixels, UTMs, server-side events, CRM reconciliation), research (market, category and audience), audits (brand, funnel and site), and reporting (dashboards plus a monthly read). Every layer exists to feed the monthly decision, not to fill a slide.
02
Which analytics tools and platforms do you work with?
GA4 and Google Tag Manager as standard, server-side tagging where browser tracking is unreliable, and reconciliation against your CRM and ad platforms so one truth reconciles the others. We work in the stack you already own rather than forcing a rebuild.
03
Do you guarantee growth?
No, and anyone who does is guessing. What we guarantee is that the numbers become honest and the decisions become clear - you will know what to cut, what to scale and what to test, with the evidence behind each call. Growth follows good decisions; we make the decisions defensible.
04
Who owns the data and the dashboards?
You do, always. Accounts, tags, dashboards and documentation sit in your own properties from day one, and you keep full access if we ever stop working together. We build in your house, never behind our own login.
05
How do you handle attribution?
Honestly. We label what the data proves, what we model and what no tool can know, rather than pretending one number is the whole truth. Multi-touch and platform-reported figures are reconciled, and the uncertainty is stated on the report instead of hidden.
06
Do you do market research and brand audits too?
Yes. Strategy is not just the dashboard - we run market and category research, audience work, and brand and funnel audits, so the numbers are read against where the category is going, not just last month's traffic.
07
How fast do we get the first real insight?
The one-week Measurement Audit surfaces the first insights immediately: where tracking is broken, which numbers you can trust, and the first decisions to make. Full dashboards and the monthly rhythm follow once the wiring is verified.
08
How is the work reported?
Monthly and decision-first. The report opens with the decision of the month - what to cut, scale and test - and the numbers sit underneath as evidence, not the other way around. No dashboard is shipped without an action attached to it.
Start here
The audit comes first.
Everything else follows it. One-week Measurement Audit - fixed fee, creditable against the engagement. You see where tracking is broken, which numbers to trust and the first decisions to make, before committing to anything ongoing.