The overlap tax
Prospecting and retargeting bidding on the same people. You outbid yourself and pay twice to reach one buyer.
~8%
ServicePerformance Marketing
Every rupee should know its job.
Auctions got pricier and attribution got murkier - what compounds now is creative tested weekly and budgets that follow revenue. One senior team runs your paid media end to end, reported in cost per result - and every engagement starts with an audit, not a retainer.
higher-ed admissions · target 2,400 enquiries a cycle · ₹3,00,000 a month
Meta45%355 @ ₹380
Google30%173 @ ₹520
YouTube15%73 @ ₹610
LinkedIn10%31 @ ₹950
projected
632 enquiries · ₹475 per result
an even four-way split of the same budget gets 541 enquiries - this plan buys 91 more from the same money
first moveswk 1: split brand and non-brand search · wk 2: parent-language Meta hooks · wk 3: counselor call tracking wired
Numbers are illustrative. Real plans are built from your audit data.
Where ad budgets go to die.
The five leaks we find in almost every account we open - and the share of monthly spend each one quietly eats.
The fatigue tax
Winning ads left running past their three-week life. The audience has already seen them; the auction charges full price for the reruns.
~9%
Ghost signals
Broken or partial tracking. The algorithm optimises toward clicks that never become customers - with total confidence.
~7%
The landing leak
The ad wins the click, the page loses the buyer. Slow loads, long forms and mismatched messages - billed to the media budget.
~10%
Autopilot drift
Budgets parked by habit - last quarter's split running in this quarter's market, reviewed once a year at renewal.
~5%
Call it a third of the budget, working against you. The audit puts your number on every line - one week, fixed fee.
Your ads compete. You see the table.
Every ad ranks by cost per result in the monthly report - winners get budget, losers get killed, nothing hides.
01Hostel-room tour, Hindi VOreel32%₹312scale
02Fees, explained for parentsstatic24%₹358keep
03Campus at 6amdrone reel18%₹404keep
04Placement numberscarousel16%₹517refresh
05Chairman's addressfilm cutdown10%₹689kill
Illustrative names, real format. Ranked on your CRM's numbers, not the platform's - and rank 04 gets its refresh before the fatigue tax starts.
Four auctions. One plan.
Meta
Meta & Instagram
Prospecting and retargeting at full-funnel depth - statics, motion and UGC-style creative tested in weekly sprints, structured by objective with real exclusions, not one boosted post doing five jobs.
Google
Search, PMax & Shopping
Demand capture where intent already exists - search terms mined weekly, PMax fed clean signals and negatives, Shopping feeds groomed so the machine optimises toward margin, not just clicks.
YT
YouTube & Video
Attention at scale, Hindi-first where it earns its keep - sequenced storytelling from six-second bumpers to long-form, cut from the same masters our video studio ships, in every aspect ratio.
LI
LinkedIn B2B
Decision-makers by title and account list - thought-leader ads and founder-led content amplified with paid, built for pipelines where one qualified lead pays for the quarter.
notBoosted posts. A boost buys impressions; a structured account buys outcomes. Campaigns get objectives, exclusions and budget discipline or they don't run.
notSet-and-forget. No campaign runs unwatched for a quarter - budgets move weekly to whatever the data says is working, and the moves are logged.
One team, weekly cadence. No autopilot.
Paid media breaks on autopilot - one senior team holds audit, rebuild, weekly testing and revenue reporting end to end.
01
week one
Audit
We tear down your accounts and tracking: structure, overlaps, wasted spend, creative fatigue and landing leaks - then a one-page restructure plan with numbers attached, before you commit to anything monthly.
↑ Scored media efficiency report + restructure plan
02
2-3 weeks
Rebuild
Accounts restructured by objective, pixels and server events wired, GA4 and UTMs reconciled with your CRM, landing pages fixed where they leak. The unglamorous work that makes every later rupee measurable.
↑ Clean structure + tracking verified end to end
03
weekly
Test & scale
A creative sprint every week: new angles, hooks and formats shipped, losers killed fast, winners fed more budget. Every media move is logged, so you always know why spend shifted and what it bought.
↑ Weekly test log + budget moves
04
monthly
Report & compound
One revenue-first report a month: cost per result by channel, a creative league table, what we test next and why. Platform, analytics and CRM numbers reconciled - the 8am standup argues about decisions, not data.
↑ Monthly revenue report + next-month planOne report a month. Three layers.
Every engagement starts with the fixed-fee audit; once running, media, creative and signals report as one programme, monthly.
The buying layer
- Campaigns structured by objective with exclusions and budget discipline
- Budgets moved weekly to winners; every move logged with its reason
- Auction diagnostics: CPM trend, overlap, frequency and fatigue watch
- Channel mix reviewed monthly against cost per result, not habit
The testing layer
- New variants every week: statics, motion cuts and UGC-style ads
- Hindi-first adaptation where the audience earns it
- A creative league table - every ad ranked by cost per result
- Fatigue flagged before it costs; refresh pipeline always loaded
The truth layer
- Pixels and server events (CAPI) wired and verified end to end
- GA4, UTMs and CRM reconciled - one cost per result, three systems agreeing
- Landing pages tested and fixed where they leak spend
- Attribution honesty: what we know, what we model, what we don't
Days 0-30
Rebuild
Audit findings shipped: structure, tracking and landing fixes live, baseline cost per result recorded.
Months 2-3
First wins
Weekly testing cadence stable, first fatigue cycles beaten, cost per result trending down against baseline.
Months 3-12
Compounding
Creative engine at full tilt, budgets scaled into proven winners, quarterly plans written from your own data.
Questions we hear first.
Short answers, no fluff. If yours is not here, write to us at team@buzzard.pro and we will respond within one working day.
01
What does performance marketing at Buzzard Pro include?
Full-funnel paid media across Meta and Instagram, Google (Search, PMax, Shopping), YouTube and LinkedIn - plus the ad creative, landing pages, tracking and reporting that make it work. One senior team plans, ships and optimises all of it; nothing is split across vendors.
02
Is there a minimum ad budget to work with you?
There is no published floor. The Media Efficiency Audit is designed to answer exactly this: whether paid media will pay back at your budget, in your category. If the numbers say it will not, we tell you on day one instead of taking the retainer.
03
Who owns the ad accounts and the data?
You do, always. We work inside your Meta Business Manager, Google Ads and LinkedIn accounts as managed partners; every pixel, audience and result stays yours, and our access can be revoked the day the engagement ends.
04
Is ad creative included or billed separately?
Included. A weekly testing cadence needs creative volume, so statics, motion cuts, UGC-style ads and Hindi-first adaptations ship from the same team that buys the media. Full film productions run through the Buzzard Pro video studio as their own scope.
05
How fast do results show?
Tracking and structure fixes land in weeks one to three and usually recover measurable wasted spend immediately. Creative testing compounds through months two and three. The honest yardstick: judge the cost-per-result trend at month three, not week two.
06
How do you report performance?
One revenue-first report a month plus a live dashboard and a weekly test log. Platform, analytics and CRM numbers are reconciled so cost per result means the same thing to marketing, sales and finance.
07
Do you charge a percentage of media spend?
No. We work on a flat retainer, never a media commission - a percentage of spend rewards spending more, not spending better, and that conflict shows up in the plan sooner or later.
08
Do you handle landing pages and conversion optimisation?
Yes. Landing pages usually leak more budget than the media does, so page fixes and conversion testing are part of the programme, not an add-on. If the page cannot be touched, we say what that costs you in the report.
Start here
The audit comes first.
Everything else follows it. One-week Media Efficiency Audit - fixed fee, creditable against the engagement. You see the wasted spend, the fatigue map and the restructure plan before you commit to anything monthly - and if paid media won't pay back at your budget, we'll tell you on day one.